About Dr. Smigel

Acknowledged by the New York University College of Dentistry and celebrated by peers internationally as the “Father of Aesthetic Dentistry”, Dr. Irwin Smigel is the founder and current president of the American Society for Dental Aesthetics (, diplomat of the American Board of Aesthetic Dentistry, and the creator and international spokesperson for Supersmile®.

Dr. Smigel is a visionary dental clinician who developed the “bonding” technique in the early 1970?s. Since then, he has continued to be at the forefront of every major development in dentistry, including laminates, veneers, changing facial structures, and tooth whitening.

In 1979, Dr. Smigel’s national best-selling book “Dental Health/Dental Beauty” prompted an appearance on the hit TV show “That’s Incredible.” On this history-making appearance, Dr. Smigel performed the first nationally-televised bonding demonstration in front of 50 million viewers. This single airing changed the face of dentistry forever, giving birth to the concept of aesthetic dentistry.

Dr. Smigel has appeared as a guest on a wide range of national television programs including The Today Show, Good Morning America, Regis & Kathy Lee, NBC News, ABC News, Fox News, CBS News, CNN and other major talk shows.

Dr. Smigel was honored with the Outstanding Contribution to Aesthetic Dentistry Award from the American Academy of Cosmetic Dentistry in 1994. He has authored more than 110 articles on aesthetics in dental journals and has been profiled in most national fashion magazines. He is on the Dental Advisory Board for Dentistry Today and has been personally instrumental in establishing aesthetic dental societies in France, Italy, Japan, Korea, India, Brazil, Turkey and Israel.

In 2000, The Smigel Prize, designed by Calvin Klein, (a patient of Dr. Smigel’s) was established by New York University of Dentistry in honor of Dr. Smigel. The Smigel Prize is designed to honor a dentist who’s made consistent contributions to the areas of dental aesthetics and continuing education, demonstrating excellence, talent, vision, and commitment. At the same time, The Smigel Fund was established at NYU to provide aesthetic dental care for young people pursuing careers in the performing arts who might otherwise be unable to afford such treatments.

In 2009, the National Museum of Dentistry, unveiled “The Smile Experience,” a permanent historical exhibition honoring Dr. Irwin Smigel as “The Father of Aesthetic Dentistry.”

Dr. Smigel maintains a very successful cosmetic dentistry practice on Madison Avenue in New York City, treating an array of some of the most recognizable smiles in the nation.